You have site visitors that fill and abandon their cart. You have first time shoppers, repeat buyers, and long-term customers. See the picture below to get a better idea on the purchase cycle. Positioning customer service for better buying experiences and engagement
You will also get an insight on how to increase customer engagement and all the benefits your brand can enjoy through both the engagement and service. Read on to understand how customer service can be utilized to boost your sales.
It is time to transform your customer service into something more than just a troubleshooting arm of your business. They realize the value it carries and the tremendous influence it can have on sales and growth for an e-commerce store. However, a major number of successful companies attest to the deeper role of customer service. Customer service is usually the last segment you’d think of to provide options for dramatic boosts in profits. Thus, when contemplating how to increase sales and expand operations, it’s understandable if you gravitate toward obvious areas like product development, brand marketing, and advertising. Like them, you may view your customer service team’s role only for resolving buyer concerns, facilitating purchases, and salvaging abandoned carts.
To them, the help desk exists to solve purchase related problems, and the support team works to make transactions convenient.Īs a result, buyers form their perception of brands through their interactions with the customer support. Average consumers have a clear-cut view of customer service.